Search Engine Optimization (SEO) is a critical component of your Internet Marketing strategy. Search engines, like Google, Yahoo, and MSN, are known for their “spiders” that can index web pages within a matter of seconds. The more relevant your webpages are to the keywords used by the search engine, the higher they will rank within the search results. If you want your website to rank on the first page of search results and get lots of traffic, SEO is a critical part of your marketing strategy. Without SEO, your websites could be buried on page ten or even worse, page twenty.
There are many different techniques and strategies that can be used in order to optimize your websites. One of the most popular SEO techniques is Pay-Per-Click (PPC). PPC advertising has been around since the early nineties and was very popular with both advertisers and consumers. PPC works by paying your web pages for a specific amount of money whenever someone clicks on one of your advertisements. You pay for each click, regardless of whether or not the click resulted in a sale. PPC has many advantages; however, it also has its limitations.
Unlike traditional search marketing methods, PPC can be very expensive.
Paying per click costs money, and many webmasters struggle with the concept of paying for traffic that will never turn into actual sales. Luckily, there are alternatives to PPC, and a new digital marketing method called Pay Per View Advertising has become extremely popular recently.
Pay Per View Advertising works in a very similar fashion to traditional search engine optimization, but instead of paying for website traffic to be driven to your webpages, you pay each time your ad shows up on another website. These websites include other webmasters who have chosen to place ads on their pages for the same fee as you are. The concept is simple enough. When someone searches for a keyword related to your niche, your ad shows up in a list of other similar ads. The sites that you advertise to only have to pay if their ad shows up and the keyword they searched for is found within your own advertisement. In the long run, this type of advertising proves more cost effective than traditional website traffic.
One of the main advantages to PPC advertising is that you can target specific keywords.
This makes cPC an excellent tool for internet marketers who want to advertise to specific audiences. For example, a marketer might choose to target individuals searching for “weight loss.” Instead of spending money on general website traffic, the marketer could focus their efforts on converting those specific searchers into sales. If the keyword you choose is highly competitive, you may also want to consider pairing your PPC effort with search engine optimization (SEO), which targets specific keywords related to your niche.
Another advantage to the pay-per-click arena is that there are very few or no cost per click advertisements on the internet. Even though search engine optimization and digital marketing sometimes do cost, most advertisers realize that it’s worth it because they will usually get much more targeted traffic than they would if they chose to go with a free method of advertising. The cost of the PPC campaign is basically offset by the number of conversions that are created through the pay-per-click advertising. Unlike SEO and digital marketing efforts, pay-per-click advertising does not require a great deal of time to implement, and it doesn’t require a large investment of money.
Finally, in order to be successful with any type of Internet marketing, whether it be pay-per-click, organic results, or PPC, you need to rank well in the search engines. To do this, you should optimize your website for the particular keywords you wish to rank for. Keywords are essentially the building blocks of the web, and like in the physical world, in the “real” world you build houses with bricks and mortar, but online you search for keywords and then use them to create content and articles that point to your main site. In order to rank well for those keywords and phrases, you need to use a high quality article directory with a large base of high authority, useful, well-written articles that are properly optimized for those specific keywords. Many article directories allow you to pay per article, which gives you an extremely cost effective way of generating the many links and traffic you need to rank with the major engines.
- In conclusion, search engine marketing is simply the promotion of websites and products on the internet that benefit from search engine optimization and digital marketing techniques.
- Organic results from pay-per-click advertising can give you good organic search engine marketing, but it is not enough by itself.
- Pay-per-click requires you to spend money, and organic search engine marketing requires you to rank well in the major search engines for specific keywords.
- Organic digital marketing techniques can be used to boost both rankings, but to truly achieve success you need to join a high quality organic digital marketing provider and work alongside their experienced SEO team.